If
you want to get ahead of the trend in business, you need to be constantly ahead
of the trends in life. Small businesses are appearing all the time, and those
that are successful will have kept a keen eye on emerging trends and new
technologies.
Now
that we’re in the New Year, it’s the perfect time to brush up on what’s new in
business, both in terms of the latest technology and those emerging markets
which are going to be big business in 2017.
The Opportunities
2017
will be all about living well. As part of this, small business owners may be
able to harvest some opportunities from people’s pastimes and lifestyles.
Hygge,
for example, will be huge in 2017. Hygge, if you haven’t heard of it, is a
Danish trend which translates loosely as cosiness in English, and lends itself
well to interior design. Google searches for Hygge were up 163 per cent in the
last quarter of 2016, meaning that Hygge sets to be big in 2017.
Food
and drink are often targeted by small business start-ups, and 2017 will see the
rise of craft gin as the tipple of choice. In 2016, it saw a rise in Google
searches on 2015 of 285 per cent. Craft beer was also popular – up 86 per cent
on 2015 – and vegan diets are also popular at the moment, with an 83 percent
rise in comparison to 2015. Entrepreneurs that therefore wish to break into the
food and drink market should bear in mind these trends.
And,
to throw in something entirely different, jive classes saw a 50 per cent
increase in searches last year than in 2015. Perhaps this is something that
health and fitness entrepreneurs should be aware of as the popularity of these
classes increases?
The Technology
The
Internet continues to be key for small businesses, giving them more control
over their brand development, customer engagement and marketing. Their web
presence, including reviews and testimonials, their website and social media
will play an important part in a customer’s decision to buy from them or not.
Online
spending is on the rise in the UK, and therefore the presence of online
storefronts is essential. Ecommerce draws web users to websites en masse, and
incentives can be used such as free shipping over a certain amount to encourage
customers to spend more.
Small
businesses can also benefit this year from Business Intelligence (BI). This
data has historically been used by large businesses only, but the growth of
internet technology will make it more accessible to the small business this
year. Data could include the likes of spending habits, or knowing what your
customers are searching for, and BI software can help you draw your target
audience in without having to do the research.
The People
Millennials
are in their prime at the moment, with the oldest members of this generation
entering their early 30s. The Millennial generation are able to adapt to new
technologies immediately, and are key in spreading marketing information at
great speed. Businesses should be aware of this audience and may also wish to
incorporate members of the Millennial generation into their work teams.
Of
course, one of the trends which continues to be strong in 2017 is outsourcing
work to qualified professionals. Once such area where small businesses can
benefit is through the help of your local bookkeepers.
Don’t be afraid to outsource in 2017 if it allows you to concentrate on what
you do best: running your business.