Can
you remember how you felt when you first set up your business? How proud you
felt and how determined to make a success of it? No matter how confident you
were, there must have been some anxious moments. Since fear of failure didn’t
hold you back, you had a truly entrepreneurial spirit. Everyone makes some
mistakes, but you looked forward to being able to learn from them and carry on
moving forward.
The Local
Contributions of Entrepreneurs
Did
you also want to make a difference in your local community, to provide jobs,
useful products and services so that you could give something back as well as
making a profit? There are lots of other ways that entrepreneurs contribute to
society as well. Once your business was making money, you might have
apportioned some of it to charity sponsorship. You could be supporting local
schools and colleges with work placement offers. Educational institutions and
sports clubs might run competitions with prizes you have donated. And of course
you are meticulous about energy saving and recycling. While you are giving in
this way, you could also be getting good media exposure, so don’t hide your
light.
Good Customer
Relationships
Did
you cultivate your customers, remember things about them, listen to their
feedback and act upon it? This is something that entrepreneurs are well known
for. As your business has grown, you probably find this aspect more and more
difficult, but the right technology can make it quick and easy to save and retrieve
the customer data you need. It could be worth an investment in a customer
relationship management system, plus staff training in the maintenance of data
quality so that you know you can rely on it to give you accurate and immediate
information when you need it. Your outsourced
bookkeepers recognise the importance of this and will probably have a host
of stories about the difference it can make to the bottom line.
Good Team
Relationships
Entrepreneurs
are good team builders and leaders. You are certainly aware that no staff team
is static, but will change over time as individuals come and go. Your
responsibility is to keep tabs on that, making sure that skills gaps are
filled, newcomers are made welcome and brought up to speed quickly. If you have
the reputation of being firm but fair and approachable, you should get the best
out of everyone.
Flexibility and
Adaptability
Unlike
the cumbersome decision-making processes of big businesses, small business
owners can respond to the markets and make necessary changes swiftly. If you
have retained your entrepreneurial spirit, you will be keeping abreast of trends
in buying patterns and business management, and adapting them, taking a willing
workforce along with you.
All
these characteristics are aspects of the entrepreneurial spirit that you can’t
afford to lose. Consider them carefully if your bookkeepers are
reporting any problems with income generation or cash flow.
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